Once in awhile there coming along someone who shakes up the fashion world and gives us something edgy and different, and Preston Douglas is just that guy. Preston Douglas designs a luxury lifestyle brand based in Houston, Texas that draws inspiration from street wear and high-end fashion that is daring and bold. But, falling into fashion hasn’t been easy for Preston, and his story is one of inspiration and motivation.
Preston, a native Houstonian, is currently a student at the University of Houston studying marketing and entrepreneurship and his second collection, which recently debuted at the Fashion HTX fashion show was titled “Falling” and mirrors his own journey of learning how to fall in love with yourself.
Falling Into Addiction
Sometimes you can fall into the trap of feeling like you need to live like a rockstar to create like a rockstar, which is how Preston described his addiction.
I have struggled with alcoholism and drug addiction since high school. I was convinced that I needed to live a rockstar lifestyle to be creative.
It was two years ago when Preston made a conscious decision to make a positive change in his life and found recovery through a 12-step program. He hasn’t missed that life or looked back, but he also appreciates that the challenging experiences have made him stronger and made him who he is today.
Falling Into Creativity
Preston now finds his creativity through his real self because he can feel his emotions rather than drowning them out. He also helps other people recover from alcoholism and drug addiction which gives him purpose and fulfillment beyond anything else in his life.
He looks toward his family, friends, mentors to motivate him and inspire him to be a better person and continue on his path of recovery, and his spirituality plays a huge part in his life.
Falling Into Fashion
Preston grew up with a mom who has the epitome of style and taste in clothing. She always looked good and was an entrepreneur and business owner, which motivated his entrepreneurial spirit and creative side. When he combined the two together, they created a synergy within himself, and he began falling into fashion.
Preston started falling into fashion about 3 to 4 years ago, with his love of sneakers. He fell into the fashion world through the sneaker culture, which eventually led to street wear and now he focuses on luxury fashion.
Preston’s fashion is still developing, and his style philosophy is a simple one,
As I continue to grow; my style grows with me. I can’t define fashion, but I’m attracted to style that makes me feel something. Emotion portrayed through clothing is true style.
What Preston does know is that his specialty is creating cohesive, innovative, and fashion-forward collections that tell a story from his life experience.
I love wearing clothing that means something and each collection is designed from raw emotions that inspire me to design.
Falling Into Success
Falling into success isn’t always easy, and Preston believes that if you want it, push through and persevere through the valleys and appreciate the peaks. And he has pushed through the valleys and the peaks.
But, what we love most about Preston, other than his great fashion forward clothes, is that he helps guide younger entrepreneurs in the right direction as well as helping people recover from addiction.
I plan on giving back even more and having a positive impact in the world because it fills my soul with true happiness.